Blogs. So hot right now. Blogs.
Joel and I both work in marketing, so we’re pretty close to the internet marketing world, for better or worse. The past few years there’s been a huge push in digital marketing – from corporate blogs to 2nd Life to MySpace. In general I think this has been “for worse.” [...]

Usually after brewing on Mondays Jeff, Joel and I crack open a beer or two and collect ourselves – our thoughts on the night’s events, future plans, updates on our lives. Last Monday it was just me and Jeff, but we still managed to have a good conversation, even without Joel giggling every time someone [...]

I’ve been becoming a bit of a health nut over the past few months. Don’t fear - I’m still drinking plenty of good beer (Guinness is good for you..Right?) but I’ve cut back on over-processed foods in favor of organics, whole grains, and flax seed (keeps you regular). Anyhow, my wife’s cousin works [...]

So we’ve been pretty busy lately. Not so much with beer as with our regular jobs. Jeff has been working on some mysterious new deal. I just picture him looking out of the window in his corner office yelling “SELL SELL SELL”! Personally, I’ve been busy organizing and conducting focus groups. We were watching moms [...]

When we make the transition from homebrewing to commercial brewing, we fear we will have a lot to learn. An interview with Steve of Beau’s All-Natural Brewing has only confirmed this. Needless to say, Jeff (our brewmaster) is worried. None of us has had any formal beer training. While we’d like to send at least [...]

As Jeff, Joel and I sat around Joel’s porch last night after a record night of brewing firsts (including the earliest end time to date and the quickest fermentation known to man), we decided that it was finally time to get serious about brewing.
But seriously, we decided it was high time we established ourselves as [...]

Most industries are cutthroat. Brewing is no exception, at least at the top. However, the craft brewing and micro scene is a bit different. Beer is not treated as a commodity, but a differentiated product. And making this product is so time-consuming and variable-dependent that no one brewery could possibly brew enough different kinds of [...]