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Archive for March, 2008

New levels of dorkiness

Thursday, March 20th, 2008

We’re building our fermentation chambers for our new pilot brewery, in which we hope to be able to control fermentation temperatures to within a degree or 2. The “hope” part of this is pretty crucial. We’ve had our eye on this temperature monitor to actually verify whether or not our control is unrelenting and supreme.

When [...]

Crunching the Numbers

Wednesday, March 19th, 2008

One of the biggest objectives of Saturday’s Brewhaha was to collect some solid data on how our beers and brand are perceived by our future customers. Mission accomplished - we received nearly 400 comment cards, including about 100 for each of the three beers we served. We also asked about beer consumption and [...]

YAAAARGH!! (A treatise on taking a party seriously)

Tuesday, March 18th, 2008

Most of the guests at our Brewhaha Saturday came in casual clothes. Which is fine. But let’s not forget that the invitation SPECIFICALLY said “full-on pirate garb.” Fortunately, not everyone chose to ignore our invitation.

Thanks to Dick, who not only came to the party, but documented himself in what appears to be “full-on pirate garb.” [...]

Wow.

Monday, March 17th, 2008

We’re still trying to catch our breath after the overwhelming success that was our first Brewhaha Saturday night. We had about 200 people come. Expect some more in-depth posting later, but for now I wanted to say thanks to everyone who helped out and to everyone who came. It was a lot of fun! You [...]

We’re still on!

Saturday, March 15th, 2008

We’ve had a lot of phone calls/emails wondering if the party is still going down because of the Great Tornado Fest of 2008 last night. To put it bluntly: yes. Come on over!

Getting all gussied up for our party

Friday, March 14th, 2008

We’re planning on having a lot of visitors over tomorrow. This whole Brewhaha thing has gotten very big very quickly, so we decided to clean the garage up a little bit. Joel of all people had a good idea – let’s rethink our grain storage situation. We still keep our base malts in big airtight [...]

A new name for the Lumberjack

Thursday, March 13th, 2008

I recently received the following e-mail:
Hello Joel.
A few of my good friends and I, like you, have gotten together to brew some beer. We have spent a good part of the last two years finding a brewer, creating the recipe (countless nights of batch tasting) and polishing our look. At the end of the day [...]