Collaboration, not litigation
Once in awhile the world gets blindsided by a wave of hope. The American craft brewing industry has been the catalyst for this most recent hope-wave. Two breweries, Russian River Brewing Company and Avery Brewing, realized that they both had a beer named “Salvation.” Instead of taking this spat to the courtroom, they decided to settle it in the taproom. Both beers were of a similar style, and the two breweries worked to combine the best of both of their Salvation beers into one “super-brew,” which they have named Collaboration, Not Litigation Ale. Brilliant. Thank you, American craft brewers, for showing us the best in ourselves. And somehow, I don’t see Miller and Budweiser doing the same thing…
Jonathan, Joel & Jeff
August 13th, 2007 at 8:03 am
[...] As in many other industries, microbrewers are extremely passionate about what they do – and not only about what they do, but about beer in general. They appreciate beer, which necessarily means appreciating other brewers. Add to this a “David and Goliath” mentality of the little brewers vs. the A-B’s and the Miller’s of the world, and you’ve got a strong affinity between smaller brewers. This kind of affinity is best epitomized by outright collaboration: something like Russian River and Avery’s “Collaboration, not Litigation Ale.” [...]