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Dissent in the ranks

We’ve been basking in the overwhelmingly positive response to our Redcoat Bitter name/label. I’m not one to pat myself on the back, but we pretty much nailed that one. Unfortunately, we have yet to nail the Lumberjack Stout (you can either click the link or scroll two posts down to see the label).

Undoubtedly Joel will take offense to the very phrase “nail the Lumberjack,” as he is convinced that 75% of all lumberjacks are gay. We question his statistics. I (and most others, I believe) like the name itself. If not the name, the idea of a lumberjack beer.

So here’s where you come in. What image would be more potent than a fallen tree? I agree this is not our strongest work to date. If you don’t care for the name “Lumberjack Stout,” offer up something better. Though preferably still lumberjack-themed. We’re going for the 25% straight lumberjack demographic here.

2 Responses to “Dissent in the ranks”

  1. Eli Says:

    How’s about a big axe or hatchet with a old-fashioned tin coffee cup?

  2. Jonathan Says:

    Good call. I’m actually working on a version with an axe. I’ll post it in a day or two.

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