The Redcoat Bitter
As luck would have it, we didn’t have time to print the labels for our bitter last week, so we had some time to rethink our “Bitter Old Maid” name. We had a brainstorming session on the way to Asheville for the Brews Cruise (which was awesome, so expect a few posts), and landed on Redcoat Bitter. A bit of explanation:
We wanted to keep the British influence, but we wanted to Americanize it to make it our own. So… the Revolutionary War. Britain vs. America, the final showdown. And as luck would have it, the Redcoats were also fairly bitter (or so I assume) after their crushing loss.
In case you can’t read the quote, it’s from General George Washington:
“I am worried to death. I think the game is pretty near up.”
And to think we weren’t gracious victors. How do you like us now, Britain?
Jonathan, Joel & Jeff
March 12th, 2007 at 10:23 am
Nice decision, another good call for the name and label.