Meanwhile, in the real world
In my other life as a brand strategy consultant, I get far fewer opportunities to flex my brewing muscle (it’s the muscle right below the dorsimus lubulis). Yesterday was different. Not only did I bring a six-pack of the WeissGuy Hefeweizen into work (half of which got devoured tepid thanks to my alcoholic co-workers), but I also brought a couple Roundhouse Pale Ales to a rather large client meeting. While we didn’t actually drink DURING the meeting, reception was warm, especially considering that the Roundhouse is just one of many ninja beers available today. I’m looking forward to see what the clients actually think of the beer. And if you care about me at all, you are too.
Jonathan, Joel & Jeff
