This is a sad Monday evening as I’m not at home in Atlanta for Monday Night Brewing. Yes, the long monday evenings spent washing out buckets, sanitizing bottles, and enjoying good company as we crank out a new batch are quite fun. But don’t feel too sorry for me. I’m not on a business trip to frigid Toronto (that’s next week) but am enjoying the sunny beaches of Belize for a few days. As I write this I’m sitting on the beach drinking the local beer Belikin. I think the founder really liked Heinekin and thought that if you combine the two words you get “Belikin” (I realize I spelled Heinekin wrong…but it works better for proving my point). Anyhow, I doubt anybody else in the world is clamoring to import Belikin, it’s no beer that’s worth writing home about (although I am doing exactly that) but it is at least good to go through an entire trip without seeing Miller, Bud, or Coors logos or products anywhere and it tops all three of those hands down in my opinion. It’s good to see a company like Belikin which has a pretty basic bottle with not a lot of branding. In fact they use the same bottle for both of their beers - the regular and the stout. You only discover which once you’re drinking because the bartender knows which box to pull from. In the end big brand marketing has not reached the far off beaches of Ambergis Caye Belize it’s really all about the beer…and that’s a good thing.

This entry was posted Tuesday, March 6th, 2007 at 11:53 am and is filed under Uncategorized. You can leave a response, or trackback from your own site.